Sony will launch 12 models against the Apple iPod Walkman

According to foreign media reports in September 16, Sony will turn out the newest Walkman models starting from October 9^th . The new models include Walkman3 series, a total of 12 new models. Sony trying to compete with rival Apple's iPod by New release of Walkman, and strive to win more than 50% market share in portable music players at the end of year. 

The Walkman models is of better sound quality, the lyrics in the player screen will be displayed more clearly. High-end machine originally appeared only in the Walkman's noise abatement technology ,and  will also be injected into the main release in the type of S series, in the future, all  users in the metro or even in noisy environments such as aircraft can also quietly enjoy high-quality music by Sony Walkman . 

In addition, Sony joined the anti-quality deterioration repair technology in low-priced E series, so that the sound quality of E Series appear a further improved. All the new release of the new models will support lyrics display function, and can download free music from some music sites, also can transfer songs conveniently.
On the other hand, apple ipod, the main rival of Sony Walkman's in September has launched 3 models of upgraded version. It is expected that by the end of the portable music player market, the two companies will engage in fierce competition.